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In Praise of Medicine

Erasmus MC’s Lof der Geneeskunst (In Praise of Medicine) event brings science to the public through lectures, each year focusing on a different topic. The challenge is to make complex scientific concepts accessible and relevant to a broad audience.

This has led to a series of animations designed to spark curiosity and inspire conversations about the impact of science. Below is a selection of animations I created between 2020 and 2025.

The Consultation Room of the Future

This year, the theme of the annual science event Lof der Geneeskunst was "The Consultation Room of the Future"

Organ Transplantation

This year's theme focuses on organ transplantation, highlighting medical breakthroughs and offering a glimpse into the future.

In Between Dreams and Pressure

The theme of the event is 'In Between Dreams and Pressure'. Four inspiring talks about the taking care of the young generation and the importance of the first 1000 days of your life.

Covid-19

Five top professionals in the field of medical science were asked to share their vision about Covid-19; what precious lessons have we learned and what are the perspectives for the future.

We created a campaign for social media and TV. This resulted in five different virusses that correspond to the topics of the proffesionals.

Credits

Client
Erasmus MC
Art Direction
Finn Berenbroek
3D/CGI
Finn Berenbroek
Video/sound edit
Hunted Agency
Creative direction
Hunted Agency
Year
2020/2025

© Finn Berenbroek